Search Engine Optimisation
Below is a list of my tasks that are carried out weekly, monthly and quarterly, along with details of software used.
Since our Website & SEO Manager left to start his own company, I have taken over most roles whilst he works on for the company on a freelance basis, aiding me in my learning and acting as an SEO consultant.
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Website updates
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Testing the website forms
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Brand monitoring
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Utilising tools such as SEMrush and Google Search Console to identify and fix website & SEO issues
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Uploading content to the website and carrying out on-page SEO checks
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Link building
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Ad hoc tasks
WEEKLY
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Position tracking
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Keyword Research
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Finding keyword gaps and weaknesses and using this for the following months content plan
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Monitoring Google Analytics to identify any issues
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Managing paid ads (Pinterest & LinkedIn)
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Keyword research
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Identifying and fixing cannibalisation issues
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Marketing reports comparing data to identify and opportunities for improvements in our marketing strategies
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Managing domain renewals and looking for high authority domains to buy
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Backlink audits for the - every six months or so once the disavow file has grown by a significant amount upload to Google to get the toxic backlinks removed
SEO Tools
SEMrush
UberSuggest
Google Search Console
Google Tag Manager
Google Analytics