Building and maintaining strong relationships with editors from publications that are relevant for our target audience was an essential part of our organic marketing strategy. These relationships allowed editors to reach out for images and comments often and allowed me to work on increasingly our brand awareness.

I always found this to be more effective than paid ads as consumers know when a company have paid to be in a magazine, where as in when we are quoted for giving expert comment and get our project images featured by choice of those who work at the publications, architects and other members in our target audience can see that we are trusted leaders in the glazing industry.